Friday, 21 September 2012

Why Pay More - How about buying everything you desire at the Minimum Retail Price??

An innovative, simple and easy to use website helps buyers get the best bargains and buy their desired products at the Minimum Price possible across multiple retailers

India ( September 21,2012 -  Most of the time we buy any product, we put in a lot of effort exploring multiple websites to get the best bargain, only to realise later that there was an even better price available.

That may not happen to us anymore. A new website makes your shopping much more easier by aggregating and comparing prices of various products and helping you pick the one with best price.

The website, was launched on July 03, 2012 and compares prices of products like Cameras, Laptops, Mobiles, Tablets, Electronics, Home Appliances, Accessories, etc. on popular portals like Flipkart, HomeShop18, Infibeam, Snapdeal and others.
“We want MinRP to be the intelligent way to buy products in India. Buying online should not be pain but pleasure,” says Naveen Prasad, the founder of MinRP.
The Website
The interface of the website is very simple and clean; it has a long search bar that allows users to search for products by its name, description, feature or price range. Users can also select from a number of Top Products and Recent Searches that are updated real-time and showcased right below the search bar.
Once you search for a product, the website shows a list of e-commerce websites that are offering the product and the price at which they are offering it. The result can further be sorted according to preference. The UI of the result page is smart and attractive.
The Search Engine
“What will make us stand-out from our competitors is our enhanced search capabilities,” says Mr. Prasad. MinRP is one of the first product search websites to have included context based search in their search algorithm.  This allows users to search for products they are not very sure of. So suppose you want to buy a mobile but you are not sure which one to buy and also have a budget constraint, you can simply search “mobile less than 10000” or for that matter “touch mobile between 5000 to 10000” and MinRP will give you the desired results.
Apart from these, the website also supports generic search queries and auto spell correct.
Wide Variety of Products
From Mobiles, Cameras, Tablets to Home Appliances, Laptops and Computer Accessories, the website provides a wide variety of products to compare and buy. While started with three categories when they launched, they already have nine categories and more than forty sub-categories now. “We give high importance to user feedback and suggestions and based on that we are expanding our list of products after a detailed thought process. Our team is working really hard,” said Naveen Prasad.
Some of the most selling products in are: Tablets, Pen drives, Microwave, Coffeemakers, Mobiles, Cameras and Laptops In today’s high competition and ever evolving market where no one likes to pay more, we believe such features will enhance shopping experience significantly. For MinRP, the start has been good and they intend to expand thick and fast. They have been innovative and look promising. It will be interesting to see how the company shapes up in the days to come.
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