Tuesday, 4 September 2012

Teens Turning Green Launches The Project Green Challenge 2012

Youth Changing the World One Day at a Time, Transitioning from Conventional to Conscious $15,000 worth of eco prizes to the PGC 2012 Champion

SAN FRANCISCO ( September 4, 2012 - Youth led non-profit Teens Turning Green (TTG) is mobilizing high school and college students in the U.S. and around the world to green their lifestyles through Project Green Challenge 2012. PGC is a 30-day eco lifestyle challenge with major support from eBay 

Green, Natracare, Nature’s Path and Whole Foods Market. Starting October 1st through the 30th participants will take on a challenge a day, each focused on a unique theme aimed at building a powerful, diverse and far reaching movement of change makers. The goal is to inspire youth across the planet to transition from conventional to conscious living by taking small steps that will help sustain a healthy and just world.

Throughout the month of October, daily challenges will be outlined on and in emails sent each morning to students registered for PGC 2012. Participants will share their responses and experiences on the website and TTG’s social media, acquiring points and prizes throughout the process. Participants that complete the 30-day Challenge can apply for the challenge finals - Green University. Up to 12 finalists will be selected to attend Green University, a three-day eco-summit held in the Bay Area, (Northern California) from November 30 – December 2.

Finalists will be flown to San Francisco where they will work with esteemed eco leaders, present experiences from their 30-day Challenge, and work together to create unique platforms for social action. These platforms will then be implemented by TTG and youth worldwide in 2013. Green University will culminate with the selection of the Project Green Challenge Champion by a panel of judges. The champion will win a uniqueGrand Prize package valued at $15,000, including a $5,000 Green Award from Natracare, a $2,000 Nature’s Path “Get on the Path Ambassador Start Up Kit” including a fold up bicycle, a trip to the Natural Products Expo in Anaheim from Aubrey Organics, $1,000 gift cards from eBay Green, Whole Foods Market, and The Container Store, an Organic Mattress from OMI, head-to-toe eco makeover including clothing, and body care products, along with an awesome selection of eco items to inspire the path to green.

“The challenge aims to raise awareness amongst our generation about conscious living, informed consumption, and the collective impact of individual actions. The idea started as a way to empower my friends and peers to take action in their own lives and on their school campuses,” said Erin Schrode, 21, co-founder of TTG. “We want to inspire everyone to make simple, fun changes that will have a lasting impact on our health and that of the planet.”

The PGC goal is hundreds of schools and thousands of students from every corner of the planet working to become informed, mobilized, and be the change they want to see in the world.

Schrode, along with her mother, TTG founder and Executive Director Judi Shils, and 11 interns spent the summer developing the challenges, partnerships, and an outreach database of schools that numbers more than 5,000. Some of the schools signed on include Cal Poly, Drexel University, Brown University, Johns Hopkins University, Ohio State University, New York University, Virginia Teach, University of California Santa Barbara, University of Arizona, Villanova University, University of Nebraska, University of Georgia, University of San Diego, University of Buffalo, Webster University and many others…

PGC 2011, the inaugural year for this global initiative, saw 2,600+ students sign up to participate, representing 510 campuses, in 48 states and 21 countries. This past year, the TTG team worked with students around the country to build out social action platforms developed at PGC 2011 including a focus on ethical fashion, conscious paper, Green Dorm, sustainable food, and the Right to Know College Road Tour supporting the labeling of GMO food.

“The global response to the PGC 2012 initiative from students, school leaders, businesses, and non profit organizations has been vast and inspiring, demonstrating that where there is a will to collaborate, there is a way to sustain our planet! It is unique to have businesses who typically compete, working together. With this spirit the change in practice and process will come to pass in our daily lives, on school campuses, and in our communities”, said Judi Shils Founder and Executive Director of Teens Turning Green.

For more information, to sign up, and get involved, visit or call 415.289.1001.

Project Green Challenge 2012 Sponsor Team

Platinum Sponsors include; eBay Green, Natracare, Nature’s Path, Whole Foods Market 

Teens Turning Green is a student led movement devoted to education and advocacy around environmentally and socially responsible choices for individuals, schools, and communities. TTG seeks to promote global sustainability by identifying and eliminating toxic exposures that permeate daily life, often unknowingly, yet threaten public and environmental health. What began in California in 2005 now has a presence at elementary, middle and high schools, universities, and student organizations across the United States, and around the world as well as a strong virtual platform and media presence. Chapters nationwide lead grassroots efforts that aim to raise awareness, encourage behavior change, and lobby for policy that will lessen local and global impact.

Natracare stands for more than just organic and natural products. For more than 23 years, the award winning, ethical company has been committed to offering organic and natural solutions for personal health care that leave a soft footprint on the earth out of respect for our future generations. Products use only organic and natural materials that meet the highest organic, environmental and biodegradable standards, sourced from raw material producers that manage and monitor resources respectfully and share our principles. Natracare’s vision is to be a worldwide symbol for quality, innovation, and ethics, available to all women as the natural choice for a healthy lifestyle and environment.

Natracare is hugely proud to be a sponsor of Project Green Challenge. This youth-led project is already inspiring and mobilizing the masses from all different backgrounds and regions across the US, to engage and involve them in environmental issues. As a brand of organic and natural feminine hygiene products we advocate that small and thoughtful daily choices are the way towards an eco-friendly lifestyle. Through the Challenge, the participants of will gain valuable insights and wisdom that will provide them with the tools to become more discerning consumers in their daily lives and more engaged in their impact on our world.

Nature’s Path Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs more than 350 people at its four facilities in Canada and the United States. The privately held, family-owned company produces breakfast foods and snacks sold in specialty foods stores and retailers in 40 countries around the world. The company’s innovative brands include Nature’s Path®, Flax Plus, EnviroKidz®, and Optimum®. Visit Nature’s Path online at, naturespath. For the latest news and updates, follow us on twitter: @naturespath and @envirokidz.
eBay Green As the world’s largest marketplace for used, refurbished and vintage goods, eBay’s biggest opportunity lies with its buyers and sellers—the millions of people that make up the eBay community worldwide. Now over 300,000 strong, eBay Green Team members make up a vibrant community, committed to a greener lifestyle of better products, better business, and a better way of living. As all of us at the eBay Green Team know – real positive environmental impact happens when people make seemingly small, eco-friendly choices on a regular basis. As we’ve seen from the efforts of our 300,000 eBay Green Team members, this impact can really add up!

Whole Foods Market Back in 1980, Whole Foods Market started out with one small store in Austin, Texas. Today, it is the world’s leader in natural and organic foods, with more than 300 stores in North America and the United Kingdom. WFM seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture.

Contact Info:
Judi Shils


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